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Defining core competence

What is core competence? A clear explanation of the five evaluation axes and evaluation procedures.

When learning about strategy, you will encounter the keyword "core competence" early on. This time, I will explain core competence. Core competence refers to the ability that overwhelms competitors. It is said to have first appeared in 1990 in "The Core Competence of the Corporation." The ability to overwhelm competitors refers, for example, to possessing technology that is overwhelmingly superior compared to others. Core competence is not limited to technology, but widely known examples include Honda's engine technology and Sony's miniaturization technology. *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.*

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<Toilet + Washbasin> Simultaneous Renovation Customer Attraction Model *For Renovation Businesses

We provide a web marketing model designed to increase set requests, simultaneously achieving higher customer unit prices and an increase in estimate requests!

Among water-related renovations, "simultaneous renovations" are the most effective area for increasing customer spending. Therefore, we optimize the site's navigation, plan design, and pricing to assume a "set" approach. Additionally, we acquire high-intent keywords such as "toilet washbasin set renovation" and "simultaneous construction" for SEO and advertising. We automate the process from inquiry to estimate to contract via LINE, maximizing order efficiency. 【Features】 ■ Establish a competitive customer acquisition position with exclusive area dominance ■ A community-focused customer acquisition pathway integrating search, advertising, and maps ■ A cost-effective sales model that allows estimates to be completed via LINE *For more details, please download the PDF or feel free to contact us.

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【Design Expression】How to Use Color Images

When utilizing color images in various business scenarios, it is important to consider the relationship with the marketing elements surrounding color!

Colors are utilized in various situations, from creating a corporate image to product planning and promotion. Among the diverse applications, the communication effect of colors in conveying emotional information (image communication) is particularly emphasized. While communication methods such as text and words require language skills, colors can convey some form of image to "everyone" simply by being seen. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. As various fields mature, differentiating from competitors has become a significant challenge. We propose solutions to address such challenges through the use of colors. [Some roles that colors play] ■ Business Strategy: Roles such as appealing to corporate image represented by CI colors. ■ Product Planning: Roles in expressing the attractiveness of product strategies, such as product colors and color line-ups. ■ Product Design: Roles as important elements of specific expressions in design, including color and "texture, shape, materials," etc. *For more details, please feel free to contact us.

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